Overwaitea Food Group makes closed containment salmon available
SeaChoice retail partner, the Overwaitea Food Group, became the first Canadian retailer to offer a sustainable source of farmed salmon. Building on their commitment to seafood sustainability, Overwaitea positioned themselves as the exclusive North American retailer for sustainably farmed coho salmon sold under the brand SweetSpring.
The coho comes from a land-based closed containment salmon farm in Washington State that made news when it received a “Best Choice” sustainability ranking from the Monterey Bay Aquarium and SeaChoice.
This is the first time that closed containment salmon has been made widely available. Over 120 Overwaitea stores throughout B.C. and Alberta, including PriceSmart, Save On and Urban Fare locations, are selling closed containment salmon. Shoppers are excited about this new ocean-friendly choice and sales have been good for Overwaitea.