Working with grocery retailers to grow the demand for more sustainably produced farmed salmon
People around the world are increasingly aware of the crisis facing global fish stocks. Many wild fish species are in decline and there is growing demand for more ocean-friendly options in grocery stores. Living Oceans led a markets campaign for over a decade, encouraging shoppers and retailers to demand more sustainably produced farmed salmon. Thanks to your help, our efforts were rewarded with significant steps by leading grocery chains.